When a consumer searches for your company, it’s a fairly safe assumption that you want your website to show up first organically. But how do you make sure it’s super easy for customers to find you, no matter what (or where) they’re searching online?
To do that, you’ll need to double-check your online presence to make sure that you’re optimizing all the places you could show up online. From business listings to social profiles, here’s what you should focus on to boost online visibility for your small business.
1. Check all of your business listings
Make sure that, not only are you listing your business in the first place, but you’re also providing each listing with consistent, up-to-date information. It’ll make your business much easier to find online. Plus, if it’s easy for consumers to find your number or address, then they’ll be more likely to call or visit.
Keep in mind no search engine wants to deliver incorrect information to its users. So if your business listings vary or have missing information, search engines assume it’s incorrect (and that can hurt your ranking).
Create standards for all your business listings so that essential information is spelled and written out exactly the same across all listings.
2. Create shareable content
Whether it’s a blog post, how-to guide, infographic, image or instructional video, the more shareable your content is, the more people it’ll spread to.
People share things that they enjoy or find helpful. If your content is a wall of solid text, or really serves no purpose, then it’s not going to get shared. And if no one ever shares your content, hardly anyone will see it.
Shares drive traffic, which help search engines see that your site is reliable and helpful, which can boost your SEO ranking. And the higher you are on a SERP, the better your website’s visibility will be.
3. Tune up your content
Aside from shares and traffic, search engines also use keywords to determine how relevant your content is to search queries.
Create a list of appropriate keywords and search queries you want your content to rank for. Give it some thought, too. What words do your customers use when describing your company? What do they search for when they’re looking for a company like yours? Then, go through your content and tune it up to match.
Make sure your keywords are in the body text, but no more than five times. If you overload your content with a keyword, that’s considered keyword stuffing and it’s actually bad for your ranking.
You also want to put your keywords in the titles, headers, image alt text and ideally, in your URL. (Don’t manually change existing URLs though. That’ll break any backlinks.)
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